TORRANCE, Calif., January 20, 2022 /PRNewswire/ — Acura takes viewers on Chiaki’s journey, the brand’s very first animated series. Chiaki’s Journey introduces the all-new line of Acura Type S performance vehicles that are driven by a young heroine’s quest to overcome multiple challenges on her way to victory. To see the trailer for Chiaki’s Journey acura.us/TrailerChiakisJourney.
New Acura animated series to debut at Sundance Film Festival 2022 as Acura returns for a 12e consecutive year as presenting sponsor and official vehicle. Fans can watch all four: 60 episodes and learn more about Chiaki’s Journey and Acura’s Type S line of vehicles at acura.com/type-s.
Chiaki’s Journey tells a fun and exhilarating adventure centered on Chiaki, a young protected driver, and her wise uncle Noboru. These characters represent the legacy and challenger spirit of the Acura brand and its relentless passion for performance. When emotions run high at the local racetrack between Chiaki and his nemesis Erich KangNoboru steps in and mentors Chiaki, as she prepares to put her family legacy on the line in the biggest race of her life. The complete Acura Chiaki’s Journey The series is also on YouTube, with four episodes:
The animated series also features the trio of all-new Acura Type S performance models: the 2022 MDX Type S 3-row premium SUV, the 2022 TLX Type S sports sedan and the 2022 NSX Type S supercar, the 600 horsepower of the brand, the most powerful and the best. perform NSX ever.
“Acura is committed to creating products that embody our precision-engineered performance DNA, and the fun and engaging nature of anime pop culture will help build momentum for our new Type S lineup,” said Jon Ikeda, vice president and head of the Acura brand. “Chiaki’s Journey combines anime with Acura’s ‘Less Talk, More Drive’ cinematic style, expanding our entertainment-type marketing, to attract a new generation of premium car buyers to the Acura brand.”
Campaign Details Chiaki’s Journey
Chiaki’s Journeydeveloped with partner agency Mullen Lowe Los Angeles, features four 60-second episodes that viewers can watch on acura.com/type-s and throughout Acura activations surrounding the 2022 Sundance Film Festival. The series is also featured on various digital platforms, including Crunchyroll, Jalopnik, Gizmodo, IMDb, The Takeout, AV Club, YouTube and Kotaku.
Additionally, the campaign is being amplified on Acura’s social media channels, such as TikTok, Snapchat, Reddit and Twitter, and will debut on 250 theater screens and high-profile out-of-home placements in major markets across the United States, including New York and Los Angeles. The campaign will also feature Spanish voice-over adaptations of each volume, to reach Hispanic audiences.
Chiaki’s Journey is set to music by all-female Japanese metal band, NEMOPHILA, with their track “Raitei.” Situated at Tokyothe star of NEMOPHILA continues to rise by offering fans a mix of various musical styles ranging from rock to grunge: https://nemophila.tokyo/en/.
Acura Type S range:
- The recently launched 2022 MDX-Type S is a high-performance version of the brand’s flagship 3-row SUV and the first Acura SUV to wear the Type S badge, making it the most powerful, best-handling and most lavishly equipped Acura SUV ever .
- The 2022 TLX-Type S The sports sedan is aimed at spirited driving enthusiasts, with significant upgrades to all elements of the driving experience, including 355 horsepower and torque-vectoring Super-Handling™ all-wheel drive.
- NSX-Type S is the ultimate expression of Acura’s commitment to precision performance, with Acura’s 2022 supercar delivering 600 horsepower as the most powerful and capable NSX ever.
Acura is a premier automotive nameplate that delivers precision-engineered performance – a commitment to expressive styling, high-performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup includes five distinct models: the ILX and TLX sport sedans, the RDX and MDX sport utility vehicles, the high-performance Type S variants and the NSX electrified supercar. Integra will return to the Acura lineup in 2022.
All model year 2021 and newer Acura vehicles sold in America are manufactured in the United States, using domestically and globally sourced parts.